I’ll let you read it, and please think about what it says in this ad.
“A bigger, better, basket.”
I’ve ranted about this last year, and I will rant about it until those darn kids DO get off my lawn. But I can’t let this go.
As Christians, we’re having to reclaim Christmas, because it’s become something way beyond a gift exchange, right? We blog about things like the Advent Conspiracy, we pledge to reduce our consumption, we offer up “buy-nothing” day for Black Friday. We’re making progress on reframing Christmas as a day to celebrate the birth of Jesus, right? Not a crazy consumer-fest?
When I think about how Christmas got that nutty, it wasn’t Christians banding together and saying that Christmas should be an insane mess of wrapping paper, decorations, and over the top gifts. It was advertisers, companies, realizing that if they played to people’s emotions about the holiday, people would, without thinking, buy more, bigger, and better stuff. I don’t think anyone was evil here, but I think that it crept in slowly, between the two, so that before anyone knew what was going on, Christmas was what it was.
And here we are again. I’ve gotten this catalog from a store that I, admittedly, frequent. I have a love/hate relationship with those big box stores that I won’t go into here, but suffice it to say that I wander around one and pick up needed items (and unneeded items) on a fairly regular basis. I live in the burbs, what can I say.
But this catalog is like a warning light to me of all that can happen with Easter. A bigger, better basket? Really? Now we can’t just enjoy some candy in our basket and maybe an egg….now it has to be this:
I realize that everyone has the right and the choice to do what they please for Easter, Passover, or any other holiday. But let’s see this for what it is: a blatant attempt to build on our habits so that we can overextend our time, our budgets, and our spiritual lives around another holiday. Let’s be conscious, this Easter, of what messages are coming at us, and most of all, what message we’re sending.
Because the only message I want to send is that, unbelievably, inexplicably, God’s will is for life and resurrection.